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Photorealism? sure thing!

LOEWE IFA 2014

When it comes to industrial design, LOEWE is one of the top german brands. The company of great tradition (since 1923) is still one of the best known in design and quality.

 

Three huge screens showed the new TV models.

Sounds easy but, as usual, the devil is in the detail.

THE PROCESS.

One of those details: 50fps. Peter Jackson was not the first one to think a high framerate looks sexy, so we increased our renderfarm and put the new TVseries of 2014 with 50fps in scene.

 

LOEWE was able to send us samples of all the materials and real-life samples are always the best references for shading and texturing.

Our animation on location:

LOEWE ON THE IFA 2014

the BEST team ever:

CREDITS:

Client: LOEWE

Uber Eck: Production, Animation, Shading, Compositing.

Producer: Daniel Vogelmann

Agency: Serviceplan

Cutdown: Matthias Heumann

 

Made in Germany.

Uber Eck 2014.

Uber Eck GbR. Westendstrasse 142 80339 München